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TOP TIPS: Benchmarking for success Thursday, June 10, 2004 1. Know what to measure. Benchmarking has no merit as an end initself so choose measures that have the most impact on success and efficiency. Benchmarking anything other than these key performance indicators could tie up more time and effort than is worthwhile. 2. Look internally. Internal benchmarking can be a valuable way of flagging problem areas or high performers. This enables early intervention by HR or helps best practice spread across the whole organization. 3. Be picky on who you partner with. For external quantitative benchmarking to be useful, comparator organizations have to be chosen carefully. For example, find an organization whose achievements are realistic to aim to match, allowing reasonable improvement goals to be set. 4. Don't get bogged down in numbers. Qualitative benchmarking can also be highly valuable. Spending time with peers or shadowing them as they work gives the opportunity to benchmark an approach or method, focusing on the inputs rather than the outputs expressed in raw data. 5. Take action. Ultimately, any form of benchmarking can only provide information and must be turned into meaningful activity. Make sure your hard work gathering data and best practice gets turned into results. Source: Strategic HR Review Vol 3. Issue 5, July/August 2004
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