Wednesday, July 13, 2005

MasterCard International has launched the MasterIndex of Women’s Advancement in order to gauge the power of the female consumer in Asia, and give the region a benchmark to measure women’s social progress. Highlights of the findings include:
- Women’s participating in the workforce came close to that of men in Thailand (82.9), Australia (81.0), Hong Kong (73.6), Korea (72.8), Japan (70.3), Singapore (69.8) and Taiwan (68.8).
- In the area of tertiary education, women’s representation exceeds that of men in Thailand (131.9) and Australia (103.4). Women are also well represented in Hong Kong (88.6), Singapore (85.3) and Korea (74.4).
- The ratio of women in managerial positions surpasses that of men in Malaysia (119.4) while scores in Taiwan (73.9), China (70.5) and Thailand indicate near equality between the sexes.

In the area of earning above median income, women in Malaysia (82.4) and Thailand (81.4) are close to achieving parity with men.

MasterCard will share the information with member banks, retailers and other partners, so they too are in a good position to understand female consumers.

Adapted from “Measuring the progress of women in Asia-Pacific” in the current issue of Corporate Responsibility Management.


Blogged on 7:34 PM by Upay

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