Using blogs to discuss sensitive issues

Monday, August 08, 2005

Using blogs to discuss sensitive issues

The following question was recently posted to The Communicators' Network:

Q: My company is considering installing a blog on our intranet for the purpose of open discussions regarding the results of our recent satisfaction survey. How can you monitor or manage these discussions?

A: For what you're trying to accomplish, I don't think a blog is what you need. They're mostly one-way channels authored by a single person. For this to work in your case, you would have to have a senior leader be the blog author, pose questions about the survey results and then sit back and see what comments to the postings are. Your challenge would be that, for the blog to have any credibility, you would have to post all comments regardless of their content or tone.If you're looking to stimulate dialogue around the survey results, I'd suggest you instead convene some face-to-face sessions that focus groups of employees on particular aspects of the survey results you're trying to better understand.

Christopher Hannegan - EDELMAN

Blogged on 4:51 AM by Upay

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