Reinforcing established company values

Monday, September 26, 2005

Reinforcing established company values

the following question was recently posted to The Communicators' Network:

Q: How do you drive home corporate values that are already in place?
A: When I joined the company, most people were aware of the values, even if they didn't always model them. My colleagues in HR and I switched to a subtler approach aimed at integrating the values into the organization's processes, policies etc.

This included:
1. a beefed-up values intranet page that promotes a dedicated values seminar.
2. Values booklets have been edited down and reproduced. Posters and other tools are available via the intranet, on request, and in induction kits.
3. Values have been incorporated into everyone's performance plans, including executives.
4. Values have been included in relevant HR policies.

In hindsight, I'd say that developing behaviors that explain the values probably made them more "real." I also think using the values to "sponsor" events and activities is a good way of getting the message across without ramming it down people's throats.

Inclusion in performance plans is essential - and it's amazing, but we still have a reasonably steady demand for values booklets - mainly from staff responsible for induction.

Tania Angelini, Manager of internal communications, Department of Human Services, Australia

Blogged on 1:44 AM by Upay

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