 |
|
|
Wyeth Teaches ... Ad Management? Wednesday, September 07, 2005 Wyeth Teaches ... Ad Management?Wyeth Pharmaceuticals, based in Collegeville, Pa., solved a company problem with advertising using the right training. Upon realizing that its spending with advertising agencies was way over budget, the company created a program called Ad Agency Management. The program, delivered to product management team members, taught them the principles of managing an ad agency so that they would be able to work more effectively and prudently with other ad agencies. As of 2004, the program had saved Wyeth $77 million. Wyeth Pharmaceuticals ranked #12 in the 2005 Training Top 100, Training magazine's annual ranking of organizations that excel at training and development. The Training Top 100 is determined by assessing a range of qualitative and quantitative data, including financial investment in employee development and how closely training efforts are linked to business goals.
Comments:
Post a Comment
~~~ |
.:Find Me:. If you interested in content, please contact the writer .:acquaintances:.
The Enterprise .:Publications:.
Telegram Buat Dian .:Others:.
The Speech Blog .:New Books:. .:talk about it:.
.:archives:.
.:credits:.
|
