90% of strategies fail to be carried out successfully

Tuesday, May 09, 2006

Vital statistics: 90% of strategies fail to be carried out successfully

Taking results from five years worth of research between 2000-2005 within government bodies, energy and utilities businesses in South East Asia, Bridges Business Consultancy has revealed that 90% of strategies fail to be carried out successfully. Of the 150 line managers questioned, 97% percent agreed with the statement "Implementation fails because of bad execution, not bad strategy."

The results revealed that the top ten challenges in implementing change initiatives are:
1. Gaining support and action
2. Communicating the change
3. Overcoming resistance from staff
4. Support of senior management
5. Aligning processes
6. Tracking success of implementation
7. Changing rewards and recognition
8. Acquiring customer feedback
9. Implementing new technology
10. Acquiring budget

According to the survey, the most common way for communicating change initiatives to staff was via e-mail (25% of the time), followed by briefings and newsletters. The survey also revealed that most communication was front-loaded – there was too much information and activity at the start, closely followed by a lack of consistent communication strategy over the term of the initiative or implementation.

Other findings from the research include the greatest resistance to change within organizations comes from middle managers: 54%, versus 13% from executive level and 23% from front-line workers.

Source: "Bricks to Bridges: Make your strategy come alive" by Robin Speculand. www.bridgesconsultancy.com ; excepted by Annie Waite, Editor Source - Melcrum.

Blogged on 8:23 PM by Upay

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